PUBLIC RELATIONS MANAGER

JOB TITLE : PUBLIC RELATIONS MANAGER
DEPARTMENT : PUBLIC RELATIONS DEPARTMENT
REPORT TO : MARKETING & COMMUNICATION MANAGER

GENERAL OBJECTIVE/MISSION

• To develop and foster a positive image and relationship between the hotel and the public, i.e. vendors, suppliers, guests, clients and the community

RESPONSIBILITIES & MEANS

• The Public Relation Manager performs her duties within the framework defined by the chain, hotel norms and by internal rules and regulations.

ADMINISTRATIVE RESPONSIBILITIES

• The Public Relation Manager draws up the Public Relation action and media-advertising plan on an annual basis for the hotel.
• Supervise the maintenance of a mailing list consisting of a record of former and existing clients of the hotel.
• Organize regular visits by professional persons from the media and members of the trade to the hotel.
• Present a summary of visits to the General Manager and Director of Public Relations on a regular basis.
• Attends all official functions as a representative of the hotel.
• Receives all V.I.P. guests of the hotel.
• Ensures that stationary and printed items are standardized and conforms to the NOVOTEL standards.

TECHNICAL RESPONSIBILITIES

• The Public Relation Manager keeps herself well informed about the product (lodging, catering and other facilities).
• Closely coordinate social events in the hotel.
• Must be familiar with the operation and application of the hotel computer system especially print out of V.I.P. guest listings.
• Closely observes matters pertaining to PR activities of the hotel and other hotels (competitors) on a regular basis.

PUBLIC RELATIONS

• Ensure optimum publicity is created for all major hotel happenings
• Supervise taking of photographs and prepare news release of events undertaken by the hotel
• Defines precisely VIP guests requirements and ensures that the services offered corresponds effectively to the guests requirements
• Answers to complaints from clients, guests and the general public
• Prepare in-house bulletins, newsletters and guest information
• Organizes both internal and external PR activities. e.g. inter-departmental or in-house activities
• Preparation and selection of all printed literature, sales tools, hotel give-aways with the GM and RM

RELATIONS

• The Public Relation Manager is responsible to the Director of Marketing.

FUNCTIONAL

• The Public Relations Manager maintains contact, coordinates with all other departments of the hotel, and may have contact with other PR Managers at a regional level. The Public Relation Manager ensures the smooth operation of the PR office.

EXTERNAL

• The Public Relation Manager maintains contact with professional people, members of the press/media both local and international and any other persons who are clients or potential clients of the hotel.

REPLACEMENT AND TEMPORARY MISSION

• In her absence, the Public Relations Executive may replace The Public Relation Manager
• The Public Relation Manager may be called upon to undertake activities outside her own area and to publicize hotels other than her own for specific programs
• To assist opening of/or general PR efforts of other hotels in the chain

To be fully conversant with:

• The Hotel and Company Fire Procedures, Health and Safety Policy and Security Procedures
• Short and long term company promotions
• Sense of Novo culture
• The company dress code
• The hotels smoking policy
• Hotel and Company philosophy
• Rules and Management Policies
• Hotel Objectives and Vision

This job description is subject to change in accordance with business requirements and may be viewed and updated as necessary.