PUBLIC RELATIONS ASSISTANT MANAGER

JOB TITLE : PUBLIC RELATIONS ASSISTANT MANAGER
DEPARTMENT : PUBLIC RELATIONS DEPARTMENT
REPORT TO : PUBLIC RELATION MANAGER

GENERAL MISSION

• To assist Public Relation Manager to develop and implement tactical plans to promote the hotel and thereby support our sales efforts both room and F&B and outlets. And ensure that hotel’s product image is professionally reflected in all communications to the hotel’s current and potential guests and the local community

RESPONSIBILITIES & MEANS

• The Public Relations Executive performs her duties within the framework defined by the chain and hotel norms and by internal rules and regulations.

ADMINISTRATIVE RESPONSIBILITIES

• The Public Relations Executive assists in drawing up the Public Relation action, advertising and media plan in conjunction with the Public Relation Manager annually
• Maintains and updates record of media, journalists mailing list
• Maintains a record on former and existing clients (mailing list)
• Assists in any liaison and internal meetings
• Selects daily English press releases for internal circulation
• Responsible for distribution of English and Thai press releases to both local and regional magazines and newspapers
• Revises and updates the press kit both in English and Thai
• Compiles monthly guest comments
• Reports immediately to Director of Public Relations of important news as well as major competitors news that receives cover in the media
• Responsible for English and Thai press clippings
• Attend internal and external social events
• Translates Thai to English and vice versa on all important news and press clippings
• Prepares the hotel's monthly newsletter with the PRM
• To arrange press conference and press interviews as and when required
• Handles correspondence when required
• Handles press releases, suitable news and photographs for PR corkboard
• Prepares news publicity for MIS report
• Updates news releases/comparisons amongst other hotels monthly
• Writes copy for F & B promotional materials in both English and Thai
• Maintains regular schedules for press visits and visits to clients
• Closely coordinate social events with the Public Relations Manager in the entertainment complex
• Entertain guests as assigned by the Director of Public Relations

TECHNICAL RESPONSIBILITIES

• Keep well informed about the various outlets in the hotel
• Closely observes matters pertaining to PR activities of the hotel and other hotels competitors entertainment outlets on a regular basis
• Sets in conjunction with the Public Relation Manager the PR strategy of the hotel

SOCIAL RELATIONS

• Ensure optimum publicity is created for all major happenings in the hotel
• Defines precisely VIP guest requirements and ensures that the services offered corresponds effectively to the guests requirements
• Answers to complaints from the general public, community, clients and guests
• Assists the Public Relation Manager in preparing in-house bulletins, newsletter and guest information
• Organizes both Social & PR Activities internally and externally
• Assists Public Relation Manager in the preparation and selection of all printed literature’s, sales tools and give-aways of the hotel
• Prepares news releases of events for the hotel

RELATIONS

• The Public Relations Executive is responsible to the Director of Public Relations

FUNCTIONAL

• Coordinate with other divisions departments to ensure the smooth operation of the job functions

EXTERNAL

• Maintains close contact and rapport with local media and the regional trade press

REPLACEMENT AND TEMPORARY MISSION

• In her absence, the Public Relations Officer replaces her.
• The Public Relations Executive may be called upon to undertake activities outside her own area to publicize hotels other than her own for specific programs
• To assist the Public Relation Manager in the opening of/or general PR efforts of the hotels in the chain

RELATIONSHIP

• Establish Effective Employee relations, maintains the highest level of professionalism, ethic and attitude towards all hotels guest, clients, head of department and employees

To be fully conversant with:

• The Hotel and Company Fire Procedures, Health and Safety Policy and Security Procedures
• Short and long term company promotions
• Sense of Novo culture
• The company dress code
• The hotels smoking policy
• Hotel and Company philosophy
• Rules and Management Policies
• Hotel Objectives and Vision

This job description is subject to change in accordance with business requirements and may be viewed and updated as necessary.